IKEA is curious to meet and interact with people in places where they enjoy themselves and socialize. Because everyday life happens beyond the four walls of a residence and we want to learn more about that. That is why IKEA is joining the music festival Boston Calling 25th – 27th of May. To bring great music and food to the Boston people!
IKEA is together with Virgil Abloh exploring what makes a first home for the millennials and what kind of designs that will satisfy their practical needs and emotional aspirations. On April 30, IKEA threw a workshop in New York to deep dive into some of these questions and share a sneak peak of some of the first prototypes with a group of millennials.