IKEA is together with Virgil Abloh exploring what makes a first home for the millennials and what kind of designs that will satisfy their practical needs and emotional aspirations. On April 30, IKEA threw a workshop in New York to deep dive into some of these questions and share a sneak peak of some of the first prototypes with a group of millennials.
Well, the answer is that they were both shot on a Hasselblad camera. In the collection NORRHASSEL in collaboration with Hasselblad and seven professional photographers, IKEA have explored the art of photography, resulting in a selection of pictures from the Hasselblad Masters Award extensive catalogue.
Sound is important in the home. Sound creates meaning and experiences, and it can enhance life at home instantly. Now IKEA is taking on sound in the home together with Sonos, and will explore how to make it even easier for people to play any song, anywhere in the home, without interrupting the flow of daily life. Enabling people to create the right atmosphere in their home with great design, music and sound.