Shiny FRAKTA bags are being handed out this morning by the IKEA of Sweden entrance. The renowned blue bag has been given a remake for this year’s Democratic Design Days in Älmhult.
Reform Studio, the team behind the design, has used 32 chips’ bags to make one glitzy version of FRAKTA. The fierce female duo, Mariam Hazem and Hend Riad, founded Reform in Egypt back in 2012. Today, it’s an internationally recognised, award-winning product design studio. It all started with a plastic bag:
“We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste. Re-form is an umbrella of many ‘Re’s’– we see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world.”