Digital couturiers

The exuberant prints of Pinar&Viola are part of the upcoming STUNSIG collection. In this film, they reveal to us the inspiration and methods behind their work.

Pinar Demirdağ comes from Istanbul and Viola Renate comes from Amsterdam – together, from their studio in Paris, they create “digital couture”. They are image makers of the highest degree; seeking inspiration in both the physical and virtual world. When making their work they go deep-diving into the internet to find radical identities that set-off their creativity.

“Nothing can top the grandeur of nature,” says Pinar. Their work for STUNSIG features intricate patterns filled with birds and bees. With their work they want to encourage people to “embrace the other, the stranger.” 

The collection will be launched in June 2017. Read more about the collection here.