As a young surfer in San Diego Chris Stamp got sponsored by the brand Redsand. Stepping into their office and getting a glimpse of the whole process sparked an interest that would lead him to launch his own brand Stampd in 2011. Today, his street fashion company with twenty-six employees sells his line of clothes and accessories all over the world and a flagship store on La Brea between first and second street in Los Angeles.
SPÄNST means elasticity in Swedish and the collection is targeted to a young active lifestyle that Chris himself is a part of. It’s an attempt to engage a young audience by looking at home furnishing products from a different angle. So apart from items related to furnishing or designing your home, SPÄNST also contains a skateboard. “It’s an exciting and relatively random piece, but it fits in well with the rest of what we did. I grew up surfing and skating. Here in Los Angeles skating is a means of transportation and is an intimate part of the Stampd DNA. I’m honoured to get the opportunity to design the first skateboard ever at IKEA.” says Chris Stamp on the phone from his Los Angeles office.
The idea of a board came early on in the discussions with IKEA as it seemed like a natural part of the collection, even though Chris Stamp has never released a skateboard before.
Quality was their first focus. “We worked hard on finding a supplier that we knew met our standards. At the same time, I started thinking about what kind of board we wanted to make. It was important to me that it was accessible. I believe we ended up with something in between a longboard and a more technical board.”
It was important to me that it was accessible. I believe we ended up with something in between a longboard and a more technical board.
A trademark of Stamp’s fashion is a focus on details: “They tell people what your brand is all about.”, as Chris puts it in an IKEA Today interview in June. This holds true in the skateboard case as well.
The pattern on the bottom is a grey marble-like motive that Chris Stamp designed after a photo. “I love travelling to get inspiration. Perhaps my favourite city outside of the US is Copenhagen. But I also spend a lot of time in Paris where the architecture is insane! There I found a beautiful marble that I captured with my iPhone and then I used it to make this barcode inspired pattern for the collection.”
For the observant, there is also details hidden in the design. “If you look closely at the wheels you’ll find the longitudes and latitudes of the first IKEA store and my store in Los Angeles.”
The SPÄNST collection is set to launch in May 2018. Check out Chris speaking about the collection in the film below, from Democratic Design Days in Älmhult, Sweden.
Check out Chris speaking about the collection at Democratic Design Days in Älmhult, Sweden.