JASSA – a collaboration with Piet Hein Eek

Curious about the collection IKEA has been developing with Piet Hein Eek? In this film, IKEA designer Iina Vuorivirta and Creative Leader Karin Gustavsson talk about the design process of the JASSA collection.

Karin and Iina discuss the collaboration with the artisans on the factory floor, the different qualities of the natural fibres that form the basis for the collection and much more. The collection is also developed with in-house designers Nike Karlsson and Paulin Machado.