The world has seen more change in the last twenty years than in the two hundred years before that. Urbanisation, technology and changing social needs have reformed our lives, including the living room as we know it today. Looking ahead, the living room needs to be many things.
For many people, the living room is the most important room in the home. It’s a room that is both public and personal where you can show who you are and who you want to be.
“For many people, the living room is the most important room in the home. It’s a room that is both public and personal where you can show who you are and who you want to be,” says Marcus Engman.
At IKEA we are curious about the world. Understanding life at home is at the core of our business. We know that people are moving from the countryside to cities like never before. Today 50% of the world population live in the city; in 2050 it will be 70%. This means new living conditions to a lot of people. This means there is a need to redefine the living room, calling for more creative solutions.
Film Festival at Tom Dixon’s MULTIPLEX
Throughout the week, IKEA will spread the festive feel around Milan. At Teatro Manzoni, Tom Dixon’s venue, IKEA will host a Film Festival, sharing the idea behind the DELAKTIG project – the collaboration between IKEA and Tom Dixon which evolved from the idea of challenging the conventional concept of comfort. The journey will be showcased in Milan through visuals, people and products. This will also be the first time the open source platform will be on display.
Let’s make room for life Festival in Lambrate
At a warehouse in the heart of the young and vibrating Lambrate district, IKEA will host a crackling festival. Six new collections will be on display as well as the new and ongoing collaborations. All in an energetic mix of workshops, installations, interviews, music, live prototyping and happenings. Because we think it is time to create more room for life – and for celebration!
Detailed information about the IKEA Festival program will follow over the coming weeks. But for now, save the date!