What becomes apparent in seeing the finished products is that the patterns haven’t aged. They feel as daring and relevant today as they did in the 1970s. They have a young, energetic vibe.
Original 10-Gruppen patterns have been reworked and reinterpreted into a new collection of prints for fabrics, rugs, napkins, plates, trays, posters, cushions, quilt covers, ceramics, paper and even sofa covers for the iconic KLIPPAN sofa.
Three young IKEA designers, Ida Pettersson, Iina Vuorivirta and Hanna Dalrot have also been part of developing the collection. Contributing with their own interpretations of the work of 10-gruppen.
Four patterns that we’re bringing back are considered 10-Gruppen classics. The oldest is “Kuba” by Inez Svensson, first launched in 1970. The pattern “Djungle” by Carl Johan de Geer is another, first introduced in the late 1960s. At the time, it was considered too bold, so it’s exciting to reintroduce “Djungle” not just in Sweden, but all over the world. We’ve also brought back Birgitta Hahn’s “Jamaica” from 1978 and Maria Christofferson’s “Jazz” from 1980.