Live stream starts now!

250 influencers, bloggers, journalists, PR managers and many more from around the world visit Älmhult – the heart of IKEA – today to get a behind the scenes view of how we work and coming collections.

Watch the IKEA Talks, take a sneak preview of coming IKEA collections, meet our designers and product developers. All here on ikea.today/ddd and also on social media using #IKEADDD and #IKEAtoday.

Here is the program of speakers for this morning:

10.30 – Welcome speech

Peter Agnefjäll, CEO, IKEA Group
Jesper Brodin, Manager, IKEA Range & Supply

10.40 – IKEA Life at home report, key findings and news and upcoming news from IKEA & new collaboration partners

Camilla Hammar, Project Manager for IKEA Life at home report and Marcus Engman, Design Manager10.50 IKEA Democratic Design – how we make things differently. A conversation on stage.

10.50 IKEA Democratic Design – how we make things differently. A conversation on stage.

Marcus Engman, Design Manager, Sarah Fager, Designer, Henrik Elm, Purchasing Manager + collaboration partners

And much more throughout the day.