Welcome to the IKEA design universe

Peter Agnefjäll, CEO of the IKEA Group and Jesper Brodin, Managing Director of IKEA of Sweden, welcome guests to Democratic Design Day in Älmhult.

Peter Agnefjäll, CEO of the IKEA Group had the pleasure of welcoming guests to Democratic Design Day. Jesper Brodin, Managing Director of IKEA of Sweden, explained why IKEA chooses one of the most difficult models for producing design there is – Democratic Design.

At Democratic Design Day we want to show you what we do, how we do it and most importantly, who are the people that bring the products and ideas to life. Enjoy!