Is it a box, or is it where play begins?

One of them was into building cities as a kid and couldn’t wait to get home after a family vacation to build what he had seen. For the other, LEGO play was a weekend activity with his big brother and friends. We talked to the designers Rasmus and Andreas about the IKEA and LEGO® “playdate” and designing BYGGLEK.

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Welcome behind the scenes at IKEA product development