With around 70% of its surface covered by oceans, Earth is rightly known as the blue planet. The ocean is also a major producer of the oxygen we breathe, making it a crucial part of our everyday life regardless of where we live. In a new collaboration with World Surf League, IKEA is diving into life around the water, connecting sustainability with an active life and mobile living.
Back in 2018, IKEA launched the ‘Better Air Now’ initiative with the aim to turn rice straws – a harvesting residue that contributes heavily to air pollution when burned – into raw material. The first results are the upcoming collection FÖRÄNDRING. The long-term ambition is to create a model for how to reduce air pollution in other crop burning regions of the world, which is why IKEA has joined the Climate and Clean Air Coalition.