Jorge on bringing out the inner child for designing toys

There is a child in all of us, or so they say. Jorge Omar Santoyo Henaine can vouch for that. The product developer has managed to not only keep his inner child alive but also brimming with creative ideas. We ask him how? Jorge says for each toy that he creates at IKEA, he asks the child in him – would you like to play with this one? If the answer is yes, he goes ahead with it.

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