Many of us run the tap without a second thought, but clean water is already a precious commodity in many parts of the world. Viktoria Granström, Water Initiative project leader at IKEA, has set some rules for her own water consumption. Learn more about the Swedish extreme hiker who is drawn to water in its solid form—frozen into ice.
How much water do you use? Many of us use much more than we need, while others suffer from water scarcity on a regular basis. The good news is that there are several simple things you can do to reduce water consumption. By using less water, you save money while also helping future generations and the planet. Truly a win-win!