Nearly one-third of the world’s population may face water shortages by 2025. In a household, it’s showering that consumes the most water – about 40 per cent. Hence, IKEA is innovating around water-saving solutions. The latest is a water recycling shower solution, which has just been through the first round of home tests. For Tobias Svanberg, Development Leader at IKEA, this is an important step to enable customers to make a big difference in their water use at home.