IKEA is curious to better understand the everyday life of people that have a mobile and active way of living in close rhythm with the ocean. There are 370 million people across the world interested in surfing and more than 40 million active surfers. No sport relies on the ocean as much as surfing, why a collaboration with WSL is a perfect fit when exploring this field.
The collaboration bot aims at raising awareness about the climate challenge and inspire action to reduce plastic pollution in the oceans as well as designing a surf-centric range of products together, using recovered ocean-bound plastic where possible.
An update about this collaboration will follow during summer 2019.