UNIQUE COLLECTIONS AND PRODUCTS,
EXCLUSIVELY FOR EVERYONE.
The result of IKEA partnering with social businesses has always been a selection of affordable limited edition collections and products. These collections and products are key in keeping the IKEA offer exciting and unique. And with global products available throughout the year, items from a social business are always accessible at IKEA.
The first limited edition collection ever made by IKEA and social businesses was BEDRIVA, back in 2013. The collections and products have developed a lot over time, yet are more important than ever.
COLLECTIONS & PRODUCTS
See full timeline
LOKALT is coming soon
LOKALT, means ‘Local’ in Swedish, and is the latest collection co-created with social businesses. For this project IKEA tried something new: to collaborate with local designers and social businesses in India, Jordan and Thailand. Together with fashion designer Tania Haddad from Amman, the design duo Ploypan Theerachai and Decha Archjananun based in Bangkok, and the IKEA in-house designer Akanksha Deo based in Delhi, the collection LOKALT was given life – local stories, told by local designers, and made by local artisans.
THE IKEA SOCIAL ENTREPRENEUR
By combining local expertise and craft skills from social businesses with competences in design, product development and logistics from IKEA, unique products and services come to life.
It’s not business as usual.
But it’s business for sure.
The key to a successful partnership is that the benefits are mutual. The same goes for IKEA social entrepreneurship, where the enterprises and IKEA gain valuable know-how from each other; resulting in unique and covetable collections, products and services.
IKEA and the social businesses have shaped their working relationship on knowledge sharing, a mutual exchange of competences and inspiration. The social businesses ensure a diverse and unique product offer, meanwhile, IKEA uses its network to supply the enterprises with affordable, high-quality raw material, extending their infrastructure to the social enterprises. IKEA knows what consumers want and how to produce efficiently, resulting in unique and affordable products available to customers across the world.
THE POWER OF SCALE
A global platform maximises steady work and reach
CREATING INDEPENDENCE TAKES TIME
One of the main goals of this initiative is to make the partners more employable, and therefore more independent. By transforming learnings into other aspects of their business, one can also diversify and grow. Vaishali explains, “If the vulnerable and marginalised gain access to education and practise, they have all the passion in the world to prove themselves and become self-sufficient. This has always been important to us, as we do not want these business partners to become too dependent on IKEA. Instead, we want to create prerequisites to reach out to other customers and expand.”
BEYOND LIMITED EDITION COLLECTIONS
Much of the collaboration between IKEA and social businesses have resulted in limited edition collections, which sell in all markets globally. While these collections have been instrumental for giving the initiative a face and continuously vitalise the IKEA range, the business is actually much larger.
“The limited edition collections have been essential for many reasons. But by integrating the unique products that these enterprises produce throughout the total IKEA range, we can increase volume and offers better preconditions for our partners to earn a stable income. This is the model for how we build a more sustainable business in the end – with products that are beautiful, impactful and commercial,” explains Vaishali.
Examples of IKEA Social business partners
Global partners, producing products for IKEA globally
Local partners, providing services or upcycled products for local markets
Social entrepreneurs, strengthened through direct support
ACCELERATING THROUGH SUPPORT
Since 2019, IKEA has also been supporting social enterprises worldwide through accelerator programs that are not directly related to the IKEA business. The ambition has been to expand ways of supporting social enterprises to scale up their impact through grants, loans, IKEA co-worker mentorship, business development and more; testing, piloting and finding new ways of creating lasting change. During FY20, 36 social enterprises were supported through our accelerator programmes or directly, with 77 IKEA co-workers acting as advisors and coaches. This resulted in 1.65 million people impacted through access to jobs, incomes, tools and services.
One of the social entrepreneurs is Fernando Assad from Brazil. Through his organisation, Programa Vivenda, he provides affordable house renovation to mitigate the unsafe housing situation in Brazil’s favelas. Where there are about 40 million people in Brazil living in 11 million inadequate houses which pose health risks.
Watch how his participation in our Dela accelerator programme led him to re-think his scaling strategy to support more families in Brazil here.